(from the pages of the American Chamber Business Journals)

When it comes to Christmas no other country comes close to the Philippines which promptly starts celebrating September 1st. Prior to WWII the main shopping attraction was the Escolta and surrounds. Enjoy the selection of Christmas ads placed by leading merchants of the times (eg .Heacocks / Becks / Manila Gas and Electric / Manila Railroad / La Estrella Del Norte / Squires- Bingham / Osaka Bazar etc.) –BB